General Information

All teams must submit their final team name and the name of each individual team member by 10 PM on Friday, September 25th. 

All teams and their members must be present on the virtual platform at least daily during the event.  Failure to appear shall result in disqualification.

Final projects and pitch presentations must be submitted by 10 AM on Sunday.

Judges will visit each team and teams will have the opportunity to present and demonstrate their projects to the judges.  Teams must be ready to present their project to the judges by 1PM on Sunday for the semi-finals. 

The top three teams will be selected to pitch their projects in front of the audience and judges, with the winner announced at 3 PM.

Requirements & Other Judging Criteria

The goal is to create an event that furthers the mission of “supporting the overall foundation of innovation in Detroit”. The winning solution should be imaginative, addressing one or more of the problem statements presented to the teams during the kick-off party.

It’s not just about building a fashion-related idea, but about building a solution that’s relevant and brings value to the supporters of the event. In addition, the application must focus on a concept that the judges determine can be developed into a working product within the next six months. 

In addition, the application must focus on a concept that the judges determine can be developed into a working product within the next six months.

This means completeness won’t be as valuable as a strong idea. To assist with the brainstorming process, registered teams will learn about some of the issues pivotal to the industry during the opening night happenings and throughout the weekend. The judges’ decisions are final and incontestable.

Team Formation & Submission Guidelines


All participants must register at We welcome all individuals and teams.  For those who don’t have a team, we will have a matchmaking session on Thursday, September 24 at 5pm EST to facilitate the team creation.    
Coding Period & Submission Deadline


Lori McColl

Founder WHIM & DF+TH

Each team must submit their application promptly by 10 AM on Sunday to be qualified for the final assessment by the judges.  Teams must submit a business case and working prototype for their solution – video pitch and other digital formats will also be accepted.


Programming Language & Technical Requirements

Teams can create solutions in the language they prefer.
Previous Design & Fresh Code


All back-end code must be new and coded during the competition. 

However, you are free to use APIs, open-source libraries, previously built hardware, wireframes and any design elements that support the prototype.

Team Size


A team must consist of between two to five people. The maximum team number is five. If you are a free agent, we will ensure you are matched with a team.  Team matches will be finalized during the Matchmaking Session and, in special circumstances, after the kick-off party on Friday.


Presentations will start at 1 PM on Sunday, September 27.  Teams will have 3 minutes to present their idea to a panel of judges with 1 minute of Q&A.  Teams will have access to use video, PowerPoint and demo tools to present their final pitch on the virtual platform.  Pre-recorded pitches are also permissible.  


Photography & Video

By participating, all team members consent to their likeness and voice being recorded by video, audio, photographic, or other digital or electronic means. Your name may also be used in connection with these recordings to, reproduce, exhibit, or distribute these recordings, in whole or in part, in perpetuity, in any and all media for any purpose the Detroit Fashion + Tech Hackathon- WHIM, MEDC (Pure Michigan Business Connect)- and those acting pursuant to its authority deem appropriate.

By participating, you release the Detroit Fashion + Tech Hackathon and its agents from and against any and all claims, demands, causes of actions, actions, suits, costs, expenses, liabilities and damages whatsoever that you may have from liability for any violation of any personal or proprietary right you may have in connection with the previously mentioned use of your likeness, voice, or name in any medium.

All such recordings remain the property of WHIM, Detroit Fashion + Tech Hackathon- and the MEDC (Pure Michigan Business Connect).


The Detroit Fashion + Tech Hackathon team has the full and exclusive right to disqualify any team or team member for any reason, including (but not limited to) cheating, threatening or harassing other participants, or otherwise violating either the letter or the spirit of the competition.